Adobe Adobe Campaign Classic Business Practitioner - Certified Expert AD0-E327 Exam Dumps: Updated Questions & Answers (October 2025)

Adobe Campaign allows you to send transactional emails with individual and/or personalized attachments using SOAP APIs. You can also create calculated attachments that can depend on the recipient and be converted to PDF.

To configure an email attachment on the fly to a transactional message, you need to define SOAP attachment parameters within the content of the delivery. These parametersare used to specify the URL, name, type and encoding of the attachment. For example, you can use <%= rtEvent.ctx.attachmentUrl %> to refer to the attachment URL.

https://experienceleague.adobe.com/docs/campaign-classic/using/transactional-messaging/transactional-email-with-attachments.html?lang=en

In Adobe Campaign Classic, when a business practitioner uses an existing campaign template and discovers that certain components such as control groups, approvals, and seed addresses are missing, these components are generally found within the campaign template's configuration settings. These settings allow for adjustments to the campaign's operational parameters, including how and when the campaign is executed, who approves it, and what control mechanisms are in place, such as control groups and seed addresses. By navigating to the "Configuration Option" in the "Advanced campaign settings," a practitioner can access and modify these elements to suit the new campaign's requirements. This area provides the necessary controls to ensure that all aspects of the campaign management are correctly configured to deploy effectively over the designated period.

a data extraction activity allows you to extract data from Adobe Campaign database and export it to a file1. You can select the data to be extracted, the file format, and the output location1.

The handle groupings option lets you group data by one or more criteria and apply aggregate functions such as count, sum, average, etc2. You can also filter the final result of the aggregate by using a having clause2.

the step that should be taken to filter the final result of the aggregate for customers who have ordered more than 10 times would be option A. Handle groupings (GROUP BY + HAVING) would allow you to group customers by their order count and filter those who have ordered more than 10 times.

In the context of data extraction, particularly when working with aggregate data such as counting the number of orders per customer, the SQL clauses GROUP BY and HAVING are used. The GROUP BY clause is used to aggregate the data according to one or more columns – in this case, the customer identifier. The HAVING clause is then used to filter the aggregated results based on a condition – in this case, customers who have ordered more than 10 times. This approach effectively filters out the final result to include only customers meeting the specified ordering criteria.References:The use of GROUP BY and HAVING clauses is standard in SQL for performing aggregations and filtering on aggregate data.

In Adobe Campaign Classic, the campaign end date is a critical setting that determines when a campaign will cease to send out communications. Once the defined end date of a campaign is reached, the system automatically prevents any further execution of the campaign tasks associated with sending emails or other forms of communication. This built-in functionality is designed to prevent sending outdated information to recipients and to adhere to the campaign's scheduled timeline. If a campaign needs to continue beyond its original end date, the end date in the campaign settings must be extended or updated accordingly.References:This explanation is derived from the standard operational procedures of campaign management systems like Adobe Campaign Classic, reflecting common practices in digital marketing campaign management.

The two purposes of modifying workflow properties to keep the results of interim populations between two executions are D. To save data created with each run of the workflow to a list and E. To analyze data that is being passed between two activities in the workflow.

Saving data created with each run of the workflow to a list allows the business practitioner to keep track of the data generated by the workflow. This can be useful for analyzing the data and for troubleshooting any issues that may arise. Analyzing data that is being passed between two activities in the workflow can help the business practitioner to identify any issues with the workflow and to optimize the workflow for better performance.

Modifying workflow properties to keep results of interim populations serves several purposes, including saving data created with each run of the workflow for future reference, which might be used for analysis or reporting, and to analyze data between activities without needing to re-run the workflow. This can be particularly useful in understanding the behavior of the workflow and the data being processed. It's not about configuring schema (Option A) or modifying data on the fly (Option B), and while data can be exported for analysis, it is not the primary purpose of keeping interim results (Option C).References:These purposes are aligned with typical use cases in campaign management workflows where data retention and analysis are necessary for iterative development and improvement of campaign logic.

According to the Adobe Campaign Classic Business Practitioner Exam Guide1, one of the tasks that you should be able to perform as an Adobe Campaign Business Practitioner is to control costs.

Adobe Campaign lets you control scheduled, committed and invoiced marketing costs and to break them down by category using the Marketing Resource Management module1. This module allows you to define budgets for your campaigns and programs, as well as providers and stocks.

To enable budget detail properties for a campaign template, you need to activate the Expenses and Objectives option in Advanced campaign settings1. This option will display a Budget tab in the campaign template where you can configure budget details such as cost entries, providers, stocks, etc.

https://experienceleague.adobe.com/docs/campaign-classic/using/mrm/controlling-costs.html?lang=en

In the context of Adobe Campaign Classic, budget details for a campaign are typically managed through the 'Expenses and Objectives' functionality. This feature allows business practitioners to set and track the budget and cost-related details for their marketing campaigns. When this option is activated in the campaign template's advanced settings, it enables the functionality to enter and manage financial details such as budgeted amounts, actual costs, and associated financial objectives. Therefore, to enable budget detail properties in a budget campaign template, the business practitioner should select the 'Expenses and Objectives' option and set its value to 'Yes' in the 'Advanced settings' tab under the 'Configuration' section as shown in the interface provided.

You can use a custom data schema linked to Recipient when you want to store data in a separate table and link it to the recipient table1.

When collecting data from a web form that includes both identifiable information (such as first and last name) and preferences (such as color preferences), the best practice is to store this information in a custom data schema that is linked to the recipient. This linkage allows the stored data to be associated with a specific recipient, which can be anonymized initially and then identified later if necessary. By using a custom data schema, you can extend the recipient schema to include additional fields without modifying the out-of-the-box recipient schema, ensuring that the database remains organized and scalable for future needs.References:This answer is based on best practices for data management in Adobe Campaign Classic and similar marketing automation platforms, which often involve creating custom schemas for additional data collection while maintaining a link to the central recipient or customer schema for proper data association.

After clicking “Auto-Detect Format,” the business practitioner should B. Verify the file format, specifically date formats that need to be set correctly.

While “Auto-Detect Format” can be helpful in identifying the format of the file, it is important to verify the file format, specifically date formats that need to be set correctly. This can help ensure that the data is loaded correctly and that there are no issues with the data.

In the context of email delivery errors, 'Hard' bounces refer to permanent delivery failures (such as an invalid email address), 'Soft' bounces are temporary delivery issues (such as a full inbox), and 'Unreachable' typically means that the email server could not be reached or is not responding. These terms categorize delivery errors based on their nature and help in analyzing the deliverability issues of an email campaign.References:The categorization of bounce types into Hard, Soft, and Unreachable is standard terminology in email marketing for classifying delivery errors.

The metric that identifies how many of the targeted recipients opened a delivery in the Tracking Indicators report is Distinct opens for the population reached. Therefore, option B is the correct answer.

The other options are:

Sum of opens for the population reached: This metric identifies the total number of opens for the population reached.

Distinct clicks for the population reached: This metric identifies the total number of clicks for the population reached.

Recipient clicks for the population reached: This metric identifies the total number of clicks for the population reached, but only counts one click per recipient.