A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.
What should the user do?
A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.
Which segment building block should be used to create this segment?
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
• Member Hub
• Digital Order Line (DOL)
• Brick Mortar Order Line (BMOL)
• Clickstream
How should the Experience Platform be set up?
A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?
An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.
The following data sources are available to be imported:
• CRM system of customers
• Adobe Analytics
• Order Processing System detailing orders
The retailer uses the following tools to market to customers:
• Google Display Ads
• Adobe Target for personalization
Known prospects are defined as people who have provided an email address.
Which workflow should be used?
A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation:
The B2B company has client information available in the following data sources:
• Adobe Analytics
• Adobe Experience Platform
• Adobe Audience Manager
• Adobe Campaign Standard
• Adobe Experience Manager
• CRM
Which steps should the B2B company take to send the communications?
After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.
What are two things that could cause this issue? (Choose two.)
A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.
The company has the following data sources available to be imported:
• CRM system of customers
• Order Processing System detailing orders
• Product Catalog via Magento
• Adobe Analytics
The company uses the following tools to market to customers:
• Google Display Ads
• Adobe Target for personalization
How should the engineer set up the segment?
A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.
Which segment should the engineer create to evaluate streaming?
Which structure allows the engineer to apply usage labels to attributes?