A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.
What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?
A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.
Which form property should be edited?
A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.
What would be the best way to accomplish this?
What is the purpose of a default value in a token?
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
Which type of email can be sent without an unsubscribe link at the bottom?
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company’s pricing page.
Which rule logic should be used when setting up the Smart List?
On a People Performance report, how is timeframe restricted?
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?
TESTED 16 Oct 2025