Salesforce Salesforce Certified Marketing Cloud ConsultantSFMCExam (SP25) Marketing-Cloud-Consultant Exam Dumps: Updated Questions & Answers (July 2025)

When a new user registers through the mobile app, and the ContactKey isn't immediately set, the MobilePush SDK assigns a temporary identifier (a GUID) to the device.This results in the creation of a new Contact in Marketing Cloud.Once the user's information is synced from Sales Cloud and the ContactKey is established, the device can be correctly associated.However, until this association occurs, the system treats the device as belonging to a separate, anonymous contact.​

Knowing if the file is a delta (only new/updated records) or historical (full set) impacts how imports and updates should be configured (A).

Consistency of the file drop time affects whether to use Scheduled or File Drop Automations (D).

Error notification is critical to quickly address any issues with file import (E).

File size over 5,000 rows (C) is not a problem — Marketing Cloud handles millions of records per automation. Data Relationships (B) are more relevant to segmentation after import, not the automation itself.

—

Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – File Import Automation Planning

→ "Determine if files are incremental or full to properly set import methods. Confirm expected file timing to design scheduled or triggered automations."

Source: Salesforce Help – Automation Studio Best Practices

→ "Always configure error notifications on Import Activities to ensure prompt action in case of import failures."

—

To accomplish the requirement of diverting contacts in a birthday journey based on whether they have redeemed a promotional code (stored in a separate transactional data extension), NTO needs to use aDecision Split Activity using both Contact and Journey Data.

Decision Split Activity: In Journey Builder, the Decision Split Activity evaluates conditions to direct contacts down different paths. It can compare attributes from the journey’s entry source (Journey Data) and related data extensions (Contact Data) linked via Contact Builder.

Journey Data: This refers to the data from the entry source data extension (e.g., the customer data extension used for the birthday journey, containing the customer number).

Contact Data: This refers to data from other data extensions related to the contact, such as the transactional data extension containing promo code redemption details, also linked by the customer number.

Attribute-to-Attribute Comparison: The requirement specifies comparing the customer number field between the journey source and transaction data extensions. This comparison is achieved by configuring the Decision Split to evaluate both Journey Data (from the entry source) and Contact Data (from the related transactional data extension).

Why this solution works:

The Decision Split Activity allows NTO to check if a customer number in the journey’s entry source matches a customer number in the transactional data extension where a promo code was redeemed. If a match exists, the contact can be diverted to a different path, avoiding reminder emails.

Using both Contact and Journey Data ensures the comparison spans the two data extensions, which is necessary since the transactional data is stored separately.

Why the other options are incorrect:

A. Einstein Split Activity: Einstein Splits use AI-driven predictions (e.g., likelihood to open or purchase) rather than direct attribute comparisons. They are not suitable for comparing specific fields like customer numbers across data extensions.

B. Decision Split Activity using only Contact Data: Using only Contact Data would limit the comparison to attributes in related data extensions, excluding the journey’s entry source data (Journey Data), which contains the customer number from the birthday journey. Both data sources are needed for the comparison.

D. Decision Split Activity using only Journey Data: Using only Journey Data would restrict the comparison to the entry source data extension, ignoring the transactional data extension where promo code redemption data is stored.

Exact Extract from Salesforce Documentation:

Journey Builder Decision Splits: "Decision Splits evaluate attributes from the entry event data (Journey Data) or related data extensions defined in Contact Builder (Contact Data). To compare fields across these datasets, configure the split to use both Contact Data and Journey Data."(Source:Salesforce Help - Journey Builder Decision Splits)

Contact and Journey Data: "Journey Data is dynamic and tied to a specific journey instance. Use Journey Data when evaluating data related to a specific event. Contact Data includes attributes from related data extensions linked via Contact Builder."(Source:Salesforce Help - Journey Data vs Contact Data)

Comprehensive and Detailed Explanation:

The correct answer is B — Create a new data extension and link it to the other data extension.

Best practice is to separate different data streams into different Data Extensions and use relationships (via Contact Builder Attribute Groups) to link them logically.

This allows independent updates from different sources without risking overwriting primary contact data.

❌Why others are wrong:

A: Adding more fields to the main DE would make the model heavy and harder to manage, especially with separate feeds.

C: Salesforce Data Extensions are specific to CRM integration and not mentioned here.

D: New populations are used when contacts are fully separate audiences, which is not the case here (it's the same contact base).

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Contact Builder Data Relationships:

"Use separate data extensions for distinct types of information and create relationships between them to build a scalable contact data model."

(Source:https://help.salesforce.com/s/articleView?id=sf.mc_cb_data_model.htm )

—

Comprehensive and Detailed Explanation:

The correct answer is B — LookupRows AMPscript function.

LookupRows() can retrieve multiple records (e.g., multiple products in a cart) for a given Session ID.

It allows dynamic rendering of multiple product details for each subscriber within the email content.

It is ideal for cart abandonment where one user may have multiple products.

❌Why others are wrong:

A: Lookup() retrieves only a single value (one row, one field) — not multiple rows.

C: Dynamic Content Block is for switching static content based on rules, not dynamically listing multiple items.

D: Enhanced Dynamic Content Block is used for more complex content switching, but LookupRows is simpler and more appropriate for abandoned cart listings.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — LookupRows AMPscript function:

"The LookupRows function returns multiple rows from a data extension where the specified column matches the specified value. Use LookupRows when you expect multiple matching rows, such as multiple items in a cart."

(Source:https://help.salesforce.com/s/articleView?id=sf.mc_amplanguage_lookuprows.htm )

——

The correct answer isD, because:

In Salesforce Marketing Cloud'sJourney Builder, aDecision Split Activityallows marketers to direct contacts down different paths based on defined attributes.

Whencomparing data from the entry source(Journey Data)and from additional data extensions(Contact Data or Event Data Extensions like a Transaction DE), you must configure the Decision Split to referenceboth Contact and Journey Data.

Salesforce documentation explains:

"Journey Datais information captured at the moment of journey entry (i.e., the fields from the entry event data extension).

Contact Datais information related to the contact stored outside the entry event, often in other data extensions linked to the Contact model.

To compare fields across these datasets inside a Decision Split, you must configure the split to useboth Contact Data and Journey Data."

(Source: Salesforce Help - Journey Builder Decision Splits Overview)

Specifically, for NTO:

Journey Datawould be the birthday journey source Data Extension.

Contact Datawould be the external Transaction DE containing promotional code redemption information.

Key actions required:

UseDecision Split Activity.

Configure the decision split to evaluate bothContact Data and Journey Data.

Compare theCustomer Numberfields between both datasets to determine if a promotion was redeemed.

Why the other options are incorrect:

❌A. Decision Split Activity using only Contact Data:

Only using Contact Data won't allow comparison with the Journey Data (entry DE values).

❌B. Decision Split Activity using only Journey Data:

Only using Journey Data won't allow checking against external Transaction Data Extensions.

❌C. Einstein Split Activity:

Einstein Split uses AI to predict engagement (like open or click probability), not field comparison across datasets.

Additional official extract for clarity:

"When building decision splits that rely on both entry data and external profile attributes, ensure to select the appropriate source (Contact Data and Journey Data) to create accurate comparisons."

(Source: Salesforce Marketing Cloud Journey Builder User Guide)

Thus, the correct answer isD.

Comprehensive and Detailed Explanation:

The correct answer is A — Reply Mail Management (RMM).

Reply Mail Management redirects incoming email replies to Marketing Cloud servers where they are processed based on defined rules (e.g., auto-responses, unsubscribe handling).

It ensures Marketing Cloud can properly manage replies rather than relying on customer inboxes.

❌Why others are wrong:

B: Private Domains help with sending (authentication) but not reply redirection.

C: SAP (Sender Authentication Package) includes Private Domain setup but doesn’t itself manage replies.

D: Delivery Profiles configure sender and reply-to addresses but don't control reply processing rules.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Reply Mail Management Overview:

"Reply Mail Management (RMM) redirects subscriber replies to Marketing Cloud servers where you can configure responses, auto-replies, and unsubscribe handling."

(Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm )

—

Comprehensive and Detailed Explanation:

Correct answers are C and D.

C — Shipment object must have a Lookup relationship to either Lead or Contact to map and trigger the send to the correct subscriber.

D — An Apex Trigger must be created on the Shipment object to fire the Triggered Send via the Marketing Cloud Connect package.

❌Why others are wrong:

A: It does not matter if the Shipment is visible on the Account Related List.

B: A Lookup relationship (not necessarily Master-Detail) is needed. Master-Detail is not required.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Triggered Sends in Marketing Cloud Connect:

"To use Triggered Sends on custom objects, the object must include a Lookup field to Lead or Contact and must have an Apex Trigger to initiate the send based on changes to the object."

(Source:https://help.salesforce.com/s/articleView?id=sf.mc_co_triggered_sends_custom_objects.htm )

—

The_Clickdata view in Marketing Cloud stores information about link clicks for up to six months.By writing and executing a SQL query against this data view in Automation Studio, the customer can accurately identify subscribers who have clicked on any links within the specified timeframe.​

Salesforce enforces a 24-hour rolling limit on standard API calls.

SOAP API calls (such as updating objects) count toward this limit.

The AMPscript function CreateSalesforceObject() internally performs a Salesforce API call and is also counted toward the Salesforce daily API limits.

Login Calls and Bulk API operations have separate limit tracking and do not typically count against the standard 24-hour API limit.

—

Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – API Request Limits and Allocations

→ "API requests that create, retrieve, update, or delete records count against your daily API call limits. This includes SOAP API and REST API requests."

Source: Salesforce Developer Documentation – CreateSalesforceObject() AMPscript

→ "The CreateSalesforceObject function uses Salesforce SOAP API calls internally, and these requests count toward Salesforce API limits."

—