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Total 18 questions
Exam Code: Marketing-Cloud-Intelligence                Update: Oct 15, 2025
Exam Name: Marketing Cloud Intelligence Accredited Professional (AP-215)

Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Marketing-Cloud-Intelligence Exam Dumps: Updated Questions & Answers (October 2025)

Question # 1

An implementation engineer has been provided with 4 different source files: 03m 16s

1. Twitter Ads

2. Creative Classification

3. Placement Classification

4, Campaign Category Classification

The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.

The connections between the files are described as follows:

1st Party Creative Classification

File structure/headers:

Creative ID — links back to Creative Key (Twitter Ads)

1st Party Placement Classification &

File structure/headers:

Category — links back to Campaign Category (Twitter Ads)

Which proposed solution meets the client's requirements for the above use case?

A)

B)

C)

D)

A.

Option A

B.

Option B

C.

Option C

D.

Option D

Question # 2

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:

“Day” — “Created Date”

“Opportunity Key” + Opportunity Key

“Opportunity Stage” — Opportunity Stage

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

A.

2

B.

1

C.

3

D.

0

Question # 3

A client has integrated the following files:

File A:

File B:

The client would like to link the two files in order to view the two KPIs (‘Tasks Completed’ and ‘Tasks Assigned) alongside ‘Employee Name’ and/or

‘Squad’.

The client set the following properties:

+ File A is set as the Parent data stream

* Both files were uploaded to a generic data stream type.

* Override Media Buy Hierarchies is checked for file A.

* The ‘Data Updates Permissions’ set for file B is ‘Update Attributes and Hierarchy’.

When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

A)

B)

C)

D)

A.

Option A

B.

Option B

C.

Option C

D.

Option D

Question # 4

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A.

Scalability

B.

Ease of Setup

C.

Performance (Performance when loading a dashboard page)

D.

Ease of Maintenance

Question # 5

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as …

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A.

The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

B.

it is not possible to do this, as the naming conventions are different

C.

This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

D.

The client will be able to do this and it will require building three patterns.

Question # 6

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” + Generic Entity Key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

A.

Registered

B.

Interest & Registered

C.

Confirmed Interest & Registered

D.

Interest

E.

Confirmed Interest

Question # 7

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Main Generic Entity Attribute

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

A.

3

B.

1

C.

0

D.

2

Question # 8

An implementation engineer is requested to integrate the following files:

File A:

File B:

The client would like to link the two files in order to view the two KPIS (Tasks Completed’ and ‘tasks Assignmed’) alongside’Employee Name’ and/or ‘Squard’.

A Parent-Child configuration was set between the two.

Which two statements are correct?

A.

The two files cannot be Joined as they hold different measurements

B.

The two files cannot be joined as they hold different dates

C.

The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams

D.

Any one of the files can potentially be set as the Parent data stream

E.

The two files were uploaded to a different Generic type

Question # 9

A client created a new KPI: CPS (Cost per Sign-up).

The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)

As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

B)

C)

D)

A.

Option A

B.

Option B

C.

Option C

D.

Option D

Question # 10

Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

A.

Performance

B.

Ease of setup

C.

Ease of maintenance

D.

Scalability

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Total 18 questions

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