Cloud Kicks (CK) has developed a successful commerce solution for its customers in the healthcare space. Now, CK is considering the creation of an artificial intelligence (AI)-based recommendation engine. There are privacy concerns around predicting an individual ' s healthcare needs. What should a strategy designer suggest that would provide a focus on ethics in AI?
Cloud Kicks ' stakeholders engaged a strategy designer to help with their business goal of reducing support costs. After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal. Which capability should drive self-service in Experience Cloud?
A strategy designer proposes a multi-step strategy to reach the ultimate goal of making Cloud Kicks a net- zero company. The first step includes analyzing emissions and integrating data-driven insights into operational planning to reduce the carbon footprint of logistics. Each subsequent step builds on prior work and increases measurable progress until the goal is reached. Which tool should the designer use to connect short-term efforts with long-term impact goals?
A project team led by a strategy designer has just facilitated 3 weeks of user research. What should they do to identify key insights?
A project team at Cloud Kicks is under pressure to solve customer supply chain issues across multiple locations. The strategy designer proposes they do some analogous research. What should the team look to study?
A strategy designer is facilitating a cross-functional critique on a concept for their company ' s new loyalty program. What should the designer do to ensure all voices are heard, regardless of position?
Cloud Kicks (CK) has spent several months working to align the entire company around a vision based on inclusivity in the digital age. Because this project will span several years, the design team is concerned the vision will eventually be lost. What should CK do to maintain the vision and create transformative change?
The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?
A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order. Which phase encompasses creating Jobs To Be Done?
Cloud Kicks has launched their new online store with special emphasis on improving user experience. Which metric should be used to measure user experience improvements achieved as an outcome of the redesign?
TESTED 02 Nov 2026